Style Factory
Fashion Show
for 130 West/VFW
Scope:
This was an industry event to promote the venue and partner capabilities at 130 West, showcasing selected designers from Vancouver Fashion Week 2013. Aside from the designers' collections, a turntable runway and image projection were the features of the production, followed by a turnover from runway show to networking event. I was engaged to design and curate the event, as well as act as the MC for the runway portion.
After the show, the runway was turned into a networking lounge, and guests took to the stage to mingle - an avalanche of colorful beanbags made for a swift and dramatic conversion from serious fashion statement into social playground.